How To Do A Giveaway To Increase Engagement: A Step-By-Step Guide In 2024

The Blog

How To Do A Giveaway To Increase Engagement: A Step-By-Step Guide In 2024



Giveaway banner for social media contests and special offer. Vector stock illustration

What Is A Giveaway?

Asian young female blogger giveaway gift to fan following channel while recording vlog video with makeup cosmetic at home online influencer on social media streaming viral

A giveaway is a reward or present that brands give to the winner of a contest, often on social media, like Facebook and Instagram to achieve specific goals. Giveaways are a growing trend that is seen as an effective strategy for companies, allowing them to reach goals with minimal resources. It’s a popular approach among users, resulting in high participation rates.

Social Media Marketing Strategy 

A promotional strategy where a brand or business offers free items, services, or experiences as prizes to attract attention, engage the audience, and achieve specific marketing objectives. Giveaways are often used to promote products, increase brand awareness, boost social media engagement, and expand the customer base. Participants typically enter by following certain instructions, such as sharing a post, tagging friends, or providing their contact information. In essence, giveaways are a promotional tool that combines the allure of free offerings with marketing goals.

Do They Actually Work ?

Giveaways can indeed be effective in achieving a variety of business goals. They have the potential to boost engagement by encouraging active participation and interactions with your brand on social media. The viral nature of giveaways, especially on platforms like social media, Facebook and Instagram can significantly expand your brand’s reach, exposing it to a broader audience. Offering attractive prizes helps in building brand awareness, especially when participants share the giveaway within their networks. Many giveaways require participants to follow your social media accounts, contributing to the growth of your follower base. Giveaways can also serve as a means to promote specific products or services, generating interest and potential sales. Encouraging participants to create content related to your brand, giveaways can lead to the generation of valuable user-generated content. However, the success of giveaways relies on careful planning, relevant prizes, and clear communication, ensuring alignment with your overall digital strategy.

Collaborations! Yes, Instagram Influencer 

Including Instagram influencers in your social media marketing giveaway can be beneficial. Influencers often have a dedicated and engaged audience, and their involvement can enhance the reach and credibility of your giveaway. However, it’s crucial to carefully select influencers whose audience aligns with your target market and brand values. Ensure that the collaboration feels authentic and that the influencer’s followers are likely to be interested in your giveaway. Also, clearly communicate the terms of the collaboration and any expectations to ensure a successful partnership.

Strategic Steps For a Successful Giveaway: Overview

Main ideas to incorporate a giveaway into your digital strategy:

  • Set Clear Goals: Define specific objectives, like increasing brand awareness, gaining followers, or promoting a new product.
  • Choose Prizes Carefully: Select prizes relevant to your audience to attract the right participants. The prizes can consist of your business product, a voucher coupon or alternatively, if you’re an influencer or public figure, consider giving away trending items. It can be anything from a set of skin care products or a latest tech gadget like the newest Apple Watch depending on your target audience. Make sure to provide exciting gifts to capture people’s interest and encourage participation.
  • Platform Selection: Pick appropriate social media platforms to host the giveaway based on your target audience’s presence. Depending on your target audiences Facebook and Instagram are great platforms to engage in. Consider integrating both platforms if your audience is active on both, ensuring you tailor your content to each platform’s strengths.

It may be confusing not knowing which platform to choose. But, worry not we have got you covered! The choice between posting a giveaway on Facebook or Instagram depends on your target audience and marketing goals. Let’s break down here are considerations for both platforms:

Post on Facebook if:

Wider Demographic: If your target audience spans a broader age range or demographics, as Facebook has a diverse user base.

Community Engagement: If you have an established Facebook community or group where engagement is high.

Content Variety: If your giveaway involves more detailed explanations or lengthy content that is better suited to Facebook’s format.

Post on Instagram if: 

Visual Appeal: If your giveaway relies heavily on visual content, Instagram is image-centric.

Younger Audience: If your target audience is younger, Instagram tends to have a more youthful user base.

Hashtags and Trends: If you want to leverage popular hashtags and trends to increase visibility.

  • Simple Entry Rules: Keep participation easy with straightforward rules, like sharing a post or tagging friends.
  • Promote Effectively: Use various channels to promote the giveaway and maximize visibility.
  • Collaborations: collaborating with influencers is a great idea to spread the word quickly, gain followers, and increase overall engagements!
  • Create Engaging Content: Craft compelling posts to capture attention and encourage participation.
  • Include a Call-to-Action: Clearly instruct participants on how to enter and what steps they need to take.
  • Consistent Branding: Maintain a consistent brand image throughout the giveaway to reinforce brand identity.
  • Compliance: Ensure your giveaway adheres to legal regulations and platform guidelines.
  • Monitor and Engage: Track the giveaway’s progress, respond to participant interactions, and announce winners promptly.

Step-by-Step Guide: Your Manual For Organizing A Giveaway! 

1. Create The Post: Share a photo or video of your chosen giveaway item, whether it’s a product or service and a clear description along with the image. 

2. Follow the Account: Participants must follow your social media account to enter. The account that shared the giveaway or other social media accounts the business has TikTok, Facebook or Instagram. 

3. Like the Post: Require participants to like the giveaway post.

4. Like All Posts: Members must like all posts on the account; this strategy is particularly effective for boosting interactions, especially if you have a new account.

5. Tag Friends: Encourage participants to tag friends in the comments to increase visibility. One or more friends.

6. Tagged Friend: Enhance engagement by incorporating this step; set rules for the tagged friend to increase the tagger’s chances of winning. For instance, the tagged friend could be required to like all posts on your account or simply follow it.

7. Share the Post: Participants can enter by sharing the giveaway post on their story or on their feed (the choice is yours). Participants can track the story post by asking them to send proof through direct messages.

8. Geographic Restrictions: Specify if the giveaway is limited to a certain location or open internationally.

9. Entry Deadline: Clearly state the deadline for entering the giveaway.

10. One Entry Per Person: Ensure fairness by allowing only one entry per participant.

11. Announce The Number Of Potential Winners: This helps participants understand their chances of winning.

Note: If you decide to collaborate with an influencer in the giveaway, it is advisable to let the influencer handle these steps as they will have a broader audience, influence, and engagements. 

Time To Pick A Winner: Fairly!

A guide to: Fairness and transparency 

12. Build anticipation: Craft a suspenseful story or post with a countdown, letting your audience know that you’ll announce the winner either tonight or within the next hour. Build anticipation and excitement to engage your followers.

13. Use Random Selection: Consider using a random selection method, like a random number generator, to ensure unbiased outcomes.

14. Verify Entries: Double-check that the winner followed all the rules before confirming them.

15. Document the Process: Keep records of the selection process in case there are any disputes. This can be achieved by either conducting a live stream to announce the winner in real-time or by using a recorded video.

16. Publicly Announce the Winner: Make the announcement openly and transparently on your social media platform or chosen channel.

17. Promptly Notify the Winner: Contact the winner promptly, clearly communicating how they can claim their prize.

Optimal Duration: When to Post and Announce Winners for Your Giveaway

The duration for posting a giveaway before announcing the winner can vary based on your specific goals and the complexity of the giveaway. However, a common timeframe is to run the giveaway for about 1 to 4 weeks. This provides enough time to generate engagement, reach a broader audience, and allow participants to join. It’s essential to consider the nature of your giveaway, your audience’s typical online behavior, and the level of excitement you want to build. Adjust the duration based on these factors to ensure optimal participation and impact.

More Posts

Further Reading

The most cutting edge knowledge resources for the mobile app industry.


Get the most cutting-edge knowledge resources for the mobile app industry. Subscribe to join our Newsletter.